Apple’s had event this week has left many people talking, so let’s have a brief review. It’s no secret that we are big fans of Apple around here. The technology, the business, and the innovation are all things that we appreciate and take note of. So, what did Apple discuss at their latest event? There were a few topics of interest.
Right now, all eyes are on Apple as the FBI hearings kick off this week. Tim Cook did touch on the FBI issues very briefly during the event. He reiterated earlier comments about the government’s desire to create an insecure version of iOS. Apple is, no surprise, standing by their decision and we will have to see how the hearings play out.
Apple talked about their new CareKit. This product allows developers to build digital tools to help people with diseases. This truly is a potentially revolutionary product. In theory, it should help people to keep tabs on their treatment, see what is working, and what isn’t.
We did get some more information on products like the Apple Watch and the Apple TV as well. Apple introduced nylon bands for the wearable tech device and the price did drop $50. Many are critical of the look and style of the bands, so we’ll see how sales of the product are moving forward. The Apple TV now has 5,000 apps and new software features. These include app folders and more Siri support. We’ve talked about the future of TV and Apple in the past. Maybe this is coming to fruition?
Apple did announce a new iPad this week as well. The iPad Pro is a play off of last year’s model, but with a 9.7-inch screen, an extra 256GB of storage, and a smart keyboard. The smaller product has what Apple calls a True Tone display. It will use ambient sensors to capture “paper white” in any color environment. The camera has improved as well. The new camera has a 12 megapixel sensor that can also shoot 4K footage.
Last, but certainly not least, has been the buzz of the week. Apple’s small iPhone SE. Think of the 6s phone in a 5s body. Because so many people were still buying the iPhone 5s two years later, Apple decided that people were still happier with the smaller model. The reviews have been mixed so far. The small hands of the world are rejoicing and those of us who really enjoyed the look and feel of the 6s feel like we may be moving backwards in design. I actually guess that they will have a similar situation at the end of 2016, with a large group of people buying the ‘older’ model iPhone 6s in place of the smaller iPhone SE. What do you think?
All in all, the event had a lot of what was predicted. We’re interested to know who will be out buying the iPhone SE and who will be holding out for a newer model of the 6s? Anyone going to become an Apple TV convert? Giving nylon bands a spin? Let us know, leave a comment below!