Book Advertisement - Hard Lessons Learned: Social Media Marketing

Menu
  1. Consulting
  2. Management
    Previous Next
  3. Marketing
    Previous Next
  4. Development
    Previous Next
  5. Design

    No content

    A problem occurred while loading content.

    Previous Next
  6. Industry
    • All
    • Automotive
    • Pharmaceutical
    • Technology
      More
      Previous Next
    1. Services
    User Menu Search
    Close
    Influencer Marketing
    Breanne Liebmann
    / Categories: Marketing

    Influencer Marketing

    Whether your route is social media marketing, content marketing, or both –influencer marketing is an avenue that can help boost any sort of online campaign.  If you’ve been diligent about creating and posting new, unique, and relevant content on a regular basis, and you still aren’t getting the results you’re searching for, influencer marketing may be a smart next move for your business.

    What is it exactly?

    Influencer marketing is where brands get influencers (people with a large online following) to talk about, review, or share their products, services, and articles. It’s a type of marketing that focuses on using these key popular figures or market leaders to drive your brand’s message or products into the larger market. So, rather than you marketing directly to your followers, you are connecting with (or even hiring and paying) influencers to get out the word for you.

    How is this beneficial?

    Well, think of the following your brand currently has.  Maybe it’s large, maybe it’s small –the point is that your customer base is what it is.  With an influencer, you are reaching a completely new audience of potential customers and clients.  The thing about influencers is that they are influential.  They have a large following. It may just be because they are famous; it may be because they are an expert in their field.  Regardless, they have a large following and a powerful impact on those followers. Think of it as great publicity for your brand.

    I think when most people consider influencer marketing, they think of having influencers review their products or services.  While this is a great option, there are so many more possibilities than that.  Consider content marketers.  Is your mission to get a big following on your articles and blog posts? Influencers that write about, and are experts on, the subjects that you are sharing can be valuable as well. Interacting with these people can allow you to develop a relationship where they can potentially start sharing your content with their followers instead of just the other way around.

    A great aspect of social media is that it allows us all to connect. Whether you are a business just starting out or a well established brand that’s been around for years –the playing field is the same. You might not be as recognizable at first, but there are options like influencer marketing to help get your brand’s name out there.

    You’ll have to decide what avenue is best for you. Some people do pay influencers to share information about their brand, products, and services.  Others go about it in a different way.  Consider actually connecting with and forming online relationships with these influencers.  Don’t just spam them with your content, but choose influencers that line up with your message and develop an interaction with them.  Share their content. Leave feedback and point others in their direction. Once you establish this relationship and interaction, they may return the favor.  People are more likely to endorse someone who they have a rapport with than someone they don’t.

    Do you think that influencer marketing has to be paid for? What is your opinion on that? Is influencer marketing the obvious next step for social media and content marketers? What are your thoughts? Comment below!

    Print
    6449 Rate this article:
    No rating
    Breanne Liebmann

    Breanne LiebmannBreanne Liebmann

    Sales Associate at J&S Tech Designs. Social Media Management, Social Media Marketing, Content Writing, Content Editing, misc.

    Other posts by Breanne Liebmann
    Contact author Full biography

    Full biography

    Breanne Sagen is a sales associate at J&S Tech Designs a business consulting organization that specializes in providing software and website design, development, and management expertise to organizations. She deals with social media management, social media marketing, blog writing, content writing, as well as editing and other miscellaneous tasks. She is also sales associate at Sprocket Websites, Inc. a Website design and development organization that focuses their efforts on providing custom solutions as a systems integrator utilizing the DNN content management system platform. Here she deals also with social media management, blog writing and editing, newsletter publishing, and other tasks.

    x
    blog comments powered by Disqus

    Contact author

    x

     

    Industry Focus

    • All
    • Automotive
    • Pharmaceutical
    • Technology
    More

      No content

      A problem occurred while loading content.

      Previous Next

      Consulting

      • All
      • Consulting
      More
        Time Management Techniques - Management
        James Nagy

        Time Management Techniques

        It’s all too easy to become distracted or waste time needed for work. This is especially true in a new world of working from home. In business, you are constantly being pulled in different directions. Often, you have multiple projects, and...

        No content

        A problem occurred while loading content.

        Previous Next

        Popular

        No content

        A problem occurred while loading content.

        Previous Next

        Stay Informed!

        Every week we explore the latest in Business Consulting, Management, Development, Design & MORE! If you’re an entrepreneur, developer, business owner, consultant, or marketer be sure to subscribe today! Just one email per week, no SPAM.

        Marketing & Messaging

        Marketing & Messaging

        Social Media Marketing Plan: Do I Need a Website? - Marketing
        James Nagy

        Social Media Marketing Plan: Do I Need a Website?

        We can all agree that a strong social media plan and presence is essential. To be effective in marketing your business online, however, you have to have a solid starting point. Social media marketing is just one piece of your sales funnel. It may...
        Marketing: How to Identify Your Target Audience - Marketing
        James Nagy

        Marketing: How to Identify Your Target Audience

        A necessary step in every single marketing strategy that your business will execute is identifying who exactly your target audience is. Does your business sell a variety of products or services? Then this may be an even bigger job. Defining your...

        No content

        A problem occurred while loading content.

        Previous Next

        Don't Miss

        Don't Miss

        • All
        • Consulting
        • Management
        • Marketing
        • Development
        • Design
        • Automotive
        • Pharmaceutical
        • Technology
        • Instagram
        • Product Recommendations
        More
          Social Media Marketing Plan: Do I Need a Website? - Marketing
          James Nagy

          Social Media Marketing Plan: Do I Need a Website?

          We can all agree that a strong social media plan and presence is essential. To be effective in marketing your business online, however, you have to have a solid starting point. Social media marketing is just one piece of your sales funnel. It may...

          No content

          A problem occurred while loading content.

          Previous Next
          Terms Of UsePrivacy StatementCopyright © 2021 by J&S Tech Designs – Technology | Design | Innovation
          Back To Top