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    How Influencers are Changing Sales
    James Nagy
    / Categories: Marketing
     

    How Influencers are Changing Sales

    Brands are constantly looking for fresh ways to improve sales. What will be the next big thing? What is the next untapped source? In recent years, Youtube and Instagram influencers have changed the game and it has made all the difference. They have transformed sales. Right now it is all about direct personal communication.  Chasing sales has morphed into personal communication and trusted recommendations from people with an established following.

    From Group High:

    Compared to mainstream celebrities, micro-influencers are also more likely to respond to comments, tweets, and emails from their followers. The intimate communication often leads to better engagement that eventually contributes to valuable sales and conversions.

    Personally, it’s enjoyable to watch young folks learning to sell things without knowing, technically, how to sell things.  From a marketing perspective, we could learn a few things. These influencers are people who are getting paid to do videos, take photos, and write reviews and they are extremely successful. Advertisers are paying them a ton of money and, as a result, sales are jumping sky high. 

    Influencers are not typical sales people or marketers. Advertising is not their calling. So, why is this type of marketing transforming sales so significantly? It is the power of a recommendation. Word of mouth is extremely valuable in purchase considerations. When you combine someone of influence with a real life review of a product, you are creating a recipe for success. Pair this with the fact that influencers are interactive and engaging with potential customers regarding questions and concerns about a product and you have a built in customer support system.

    How do you think influencers are changing the sales game? What will continue to change and develop in the future? What are your thoughts? Comment below!
     

     
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    James Nagy

    James NagyJames Nagy

    Looking for a business consultant, how can I help? As Co-Founder and Managing Partner of J&S Tech Designs, I have three decades of experience and expertise to share with you and help your business, product, or idea thrive.

    Other posts by James Nagy
    Contact author Full biography

    Full biography

    As a strategic leader and entrepreneur, James Nagy has a record of generating growth by leveraging the latest technologies to drive sales, marketing, product development, and profitability. He is known for identifying and capitalizing on market trends, developing effective tactics for implementation, enhancing operating performance, and serving as a trusted advisor and business partner. Skilled at working across operations, James builds strong, cross-functional relationships and communicates complex technical information to diverse internal and external stakeholders.

    A big picture visionary, James identifies and reacts to market trends, providing disruptive strategies that go beyond IT to include sales, marketing, and product portfolio management. Building on his experience as Director of Software Development with premier companies Midas International Corporation and SXC Health Solutions, Inc., James launched two successful consulting companies, Sprocket Websites Inc. and J&S Tech Designs. As the Managing Director, he provides innovative solutions to clients in small- and mid-cap companies.

    When he is not advising other business leaders, James lends his expertise to a variety of organizations. He is a Founding Member & Committee Member of the Greater Conejo Valley Chamber of Commerce; he serves on multiple teams and committees for the Naperville Area Chamber of Commerce; he is a Founding Member of the Chicago Area DNN User Group, and he serves on the Board of Directors of the New West Symphony. In his free time, James enjoys Sci-Fi, coin collecting, traveling and wine tasting.

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