Book Advertisement - Hard Lessons Learned: Social Media Marketing

Menu
  1. Consulting
    Previous Next
  2. Management
  3. Marketing
    Previous Next
  4. Development
    Previous Next
  5. Design

    No content

    A problem occurred while loading content.

    Previous Next
  6. Industry
    • All
    • Automotive
    • Pharmaceutical
    • Technology
      More
      Previous Next
    1. Services
    User Menu Search
    Close
    Caution: Using Colloquialisms in Online Marketing
    Breanne Liebmann
    / Categories: Marketing
     

    Caution: Using Colloquialisms in Online Marketing

    In a time where information and content is being mass produced we have many instances where content writers, like myself, take the liberty to use language in a way that maybe we shouldn’t. Using figures of speech, colloquialisms or sayings that express something other than their literal meaning can potentially come across in an offensive way that we weren’t intending.

    As a content writer, you have to be conscious of the way you are writing your articles. This includes being careful to not use colloquialisms that may offend or upset people in your writing. Often times these terms and phrases may be culturally acceptable, but not universally acceptable. To clarify, even though a large group of people may be comfortable with a phrase –another group may feel misunderstood or trivialized. That’s not something we want. We don’t want to alienate any of our readers.

    For instance, we recently wrote an article on user experience where we used the term “OCD” in relation to the way a designer overly focuses on the design instead of usability. After publishing the article, we realized that using the term in this way really trivialized people who are genuinely living with this disorder. We don’t want to help desensitize people to the suffering of others. Although the intention may be harmless, the effect could be minimizing the condition of someone else.  It’s important, as a writer, to be able to identify this potential effect and avoid it when necessary.

    If the intention behind the phrase is harmless, then you should spend the time to find another way to get across to the average reader in a different way.  While we want to be relatable as writers, we don’t want to be disrespectful.

    What precautions do you take when reviewing your writing and social media posts? What do you think the implications are of using colloquialisms in your writing and posts? Let us know your thoughts, comment below!

     
    3226 Rate this article:
    No rating

    Hi, we need your voice and feedback, please comment below and engage with us. Let us know if you agree, disagree or think we missed something important. If you are reading this and found the article above interesting or valuable, please share it with your friends and coworkers. Just click a share button above on your favorite social media channel to easily share this information. Thank you for your help!

    blog comments powered by Disqus
    Breanne Liebmann

    Breanne LiebmannBreanne Liebmann

    Sales Associate at J&S Tech Designs. Social Media Management, Social Media Marketing, Content Writing, Content Editing, misc.

    Other posts by Breanne Liebmann
    Contact author Full biography

    Full biography

    Breanne Sagen is a sales associate at J&S Tech Designs a business consulting organization that specializes in providing software and website design, development, and management expertise to organizations. She deals with social media management, social media marketing, blog writing, content writing, as well as editing and other miscellaneous tasks. She is also sales associate at Sprocket Websites, Inc. a Website design and development organization that focuses their efforts on providing custom solutions as a systems integrator utilizing the DNN content management system platform. Here she deals also with social media management, blog writing and editing, newsletter publishing, and other tasks.

    x

    Name:
    Email:
    Subject:
    Message:
    x

    Recommended Products & Services

    No content

    A problem occurred while loading content.

    Popular in Marketing

    No content

    A problem occurred while loading content.

    Previous Next

    Stay Informed!

    Every week we explore the latest in Business Consulting, Management, Development, Design & MORE! If you’re an entrepreneur, developer, business owner, consultant, or marketer be sure to subscribe today! Just one email per week, no SPAM.
    Terms Of UsePrivacy StatementCopyright © 2019 by J&S Tech Designs – Technology | Design | Innovation
    Back To Top