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    What’s Happening with Wearable Tech?
    James Nagy
    / Categories: Technology
     

    What’s Happening with Wearable Tech?

    Lately, it’s looking more and more like our predictions about wearable tech back in March were true. Wearable technology is having a hard time catching on with mainstream consumers. Why? People want wearable tech to resemble a piece they would actually choose to pay for and wear (like another piece of jewelry). With such high price tags, it’s no wonder that the mainstream consumer isn’t jumping on the bandwagon for a piece of “jewelry” that they’d rather not be seen in.

    The digital research firm L2 (in collaboration with Intel) compiled a new report Intel stating that a whopping 75 percent of consumers are already aware of wearable technology. Compared to this 75 percent –only nine percent said they have any desire to use it and only two percent actually own a wearable tech device!

    I think the key here will be to get jewelry and accessory designers on board for some major collaborations with wearable tech companies. Otherwise, they’re not going to be able to become relevant to the everyday consumer.

    Google is apparently taking note and is definitely not giving up when it comes to pushing for the mainstream use of Google Glass. Last month, Google brought on board veteran fashion exec Ivy Ross to run the Glass team. They just announced this week that they are partnered up with Diane von Furstenberg for her to design a range of frames for Google Glass to be sold on Net-a-Porter and Mr Porter starting June 23. The frames will include sleek sunglasses and pink prescription frames, and of course will be stamped with the DVF logo. People who have already purchased Google Glass can still purchase the frames alone for $120-225. What’s also interesting is that this will be the first time that Glass will be sold through a third-party retailer.

    There are also smaller companies who are on the wearable tech bandwagon that may be a bit easier to adapt (fashion-wise that is). Young technology companies like OMsignal are creating a ‘smart clothing’ revolution. They have introduced a new line of Biometric Smartwear T-shirts that boast sensors woven directly into the fabric.

    These smart shirts are able to process vital-sign data during a workout and can connect the user’s exercise statistics to the internet via the sensors to a tracking module. There is a small black box clipped onto the shirt that transmits a constant stream of updates to the shirt wearer's smartphone via Bluetooth.

    There is no doubt that the technology behind the wearable technology is brilliant. The problem is bridging the gap between the mainstream consumer and these products. The main point seems to remain pretty simple –this is a style issue. If you want someone to wear something you design, no matter what that product is, it has to be designed as something that someone would think is worth wearing. Especially when the price tag is as hefty as some of these products are.
     
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    James Nagy

    James NagyJames Nagy

    Looking for a business consultant, how can I help? As Co-Founder and Managing Partner of J&S Tech Designs, I have three decades of experience and expertise to share with you and help your business, product, or idea thrive.

    Other posts by James Nagy
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    Full biography

    As a strategic leader and entrepreneur, James Nagy has a record of generating growth by leveraging the latest technologies to drive sales, marketing, product development, and profitability. He is known for identifying and capitalizing on market trends, developing effective tactics for implementation, enhancing operating performance, and serving as a trusted advisor and business partner. Skilled at working across operations, James builds strong, cross-functional relationships and communicates complex technical information to diverse internal and external stakeholders.

    A big picture visionary, James identifies and reacts to market trends, providing disruptive strategies that go beyond IT to include sales, marketing, and product portfolio management. Building on his experience as Director of Software Development with premier companies Midas International Corporation and SXC Health Solutions, Inc., James launched two successful consulting companies, Sprocket Websites Inc. and J&S Tech Designs. As the Managing Director, he provides innovative solutions to clients in small- and mid-cap companies.

    When he is not advising other business leaders, James lends his expertise to a variety of organizations. He is a Founding Member & Committee Member of the Greater Conejo Valley Chamber of Commerce; he serves on multiple teams and committees for the Naperville Area Chamber of Commerce; he is a Founding Member of the Chicago Area DNN User Group, and he serves on the Board of Directors of the New West Symphony. In his free time, James enjoys Sci-Fi, coin collecting, traveling and wine tasting.

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