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    2014: Top 3 Technology Trends Emerging in the Automotive Industry
    James Nagy
    / Categories: Automotive, Technology

    2014: Top 3 Technology Trends Emerging in the Automotive Industry

    We took a look back at the Consumer Electronics Show a few weeks ago,here, and reported the top products of the 2014 show. The Automotive Industry, however, is a whole other monster and they have been slowly invading the CES for several years now. This year was no exception. In fact, they took it to a whole new level. This year the focus was geared towards self-driving tech and the connected car. There have been some pretty big Auto Industry announcements both from the CES2014 and also just buzzing around car shows, etc. that we’d like to share with you.

    1. Mostly Autonomous Cars

    Although most manufacturers are letting the public know that you won’t see totally autonomous vehicles on the road until 2020, that doesn’t stop the “mostly” autonomous car buzz from going crazy. As it stands, the cars we currently drive are already pretty autonomous. To name a few featured technologies: blind-spot detection, backup cameras, cross traffic alerts, cruise control, lane change departure, etc. are all autonomous features. There would obviously be ten million and one hurdles to jump through to actually have a robot drive your car (like changing road laws for example); but, that doesn’t mean that the technology isn’t coming right along. In fact, Audi, Lexus, BMW, Bosch, Valeo, etc. all demonstrated some sort of driverless car technology. They demonstrated automated parking (actually driving itself down a line of cars, finding a space, and backing into it). Audi, taking this a step further, demonstrated automated parking with an added traffic assist feature (meaning a car driving itself in highway traffic under 40mph –wow).

    How is this accomplished? They rely on the use of radar, laser, cameras and also a processor in the car that with the ability to interpret sensory information and construct a three-dimensional environment. The company Nvidia unveiled such a processor with its Tegra K1 at CES 2014. Audi announced it would use the K1 chip in their production cars in the near future. We’ll just have to watch this trend grow.

    2. High-Performance Hybrids

    There is a new breed of Hybrid in town –High Performance. The days of hybrids meaning simply great gas mileage and limited performance are over. Well, not over. But, we’re getting more options. Cars like Porsche’s Panamera E-Hybrid, the Audi R8 e-Tron, and the Tesla Model S have emerged and it’s going to be huge. We get the benefits of a hybrid paired with the high-performance, luxury, and comforts of a luxury powerful luxury vehicle. I’m predicting more manufacturers to jump on the bandwagon and come up with their own high-performance hybrid to compete.

    3. Diesel-Powered Cars

    I know it may sound a little crazy. It is predicted, however, that by the year 2020, more than half the vehicles driving on the road will be diesel-fueled. Because of advances in technology, the old clichés of diesel vehicles as smelly, loud, hunks of metal have been thrown out the window. They typically have a better fuel economy, as well as great power, low operating costs, and the technology that we’re used to now in our non diesel counterparts. VW has reported a big year last year in the sale of diesel cars. It’s already a trend among German manufacturers; GM and Mazda are now bringing diesel-powered vehicles to their portfolio and it shouldn’t be long before we see more and more manufacturers designing their own diesel-powered models.

    We’re well aware that there has been a ton of auto technology unveiled in the last few months. We want to hear from YOU. What has been your favorite bit (however big or small) of auto tech unveiled for the upcoming year? Which technologies do you think are going to change the face of the auto industry as we know it?


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    James Nagy

    James NagyJames Nagy

    Looking for a business consultant, how can I help? As Co-Founder and Managing Partner of J&S Tech Designs, I have three decades of experience and expertise to share with you and help your business, product, or idea thrive.

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    Full biography

    As a strategic leader and entrepreneur, James Nagy has a record of generating growth by leveraging the latest technologies to drive sales, marketing, product development, and profitability. He is known for identifying and capitalizing on market trends, developing effective tactics for implementation, enhancing operating performance, and serving as a trusted advisor and business partner. Skilled at working across operations, James builds strong, cross-functional relationships and communicates complex technical information to diverse internal and external stakeholders.

    A big picture visionary, James identifies and reacts to market trends, providing disruptive strategies that go beyond IT to include sales, marketing, and product portfolio management. Building on his experience as Director of Software Development with premier companies Midas International Corporation and SXC Health Solutions, Inc., James launched two successful consulting companies, Sprocket Websites Inc. and J&S Tech Designs. As the Managing Director, he provides innovative solutions to clients in small- and mid-cap companies.

    When he is not advising other business leaders, James lends his expertise to a variety of organizations. He is a Founding Member & Committee Member of the Greater Conejo Valley Chamber of Commerce; he serves on multiple teams and committees for the Naperville Area Chamber of Commerce; he is a Founding Member of the Chicago Area DNN User Group, and he serves on the Board of Directors of the New West Symphony. In his free time, James enjoys Sci-Fi, coin collecting, traveling and wine tasting.


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