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    User Experience That Customers Run From
    James Nagy
    / Categories: Development, Design
     

    User Experience That Customers Run From

    Last week we started a series of articles about bad user experience: here; this week we are going to continue our tour into the land of unfortunate user experiences.  This week I want you to picture finding a great new app.  Picture downloading that app.  Picture launching that app on your phone for the first time. Now picture... what?  You don't know what to do next.  You've never used this app before and there is no first time running help that pops up to help guide you along the way.  You're not interested in taking the time to sit down and figure the whole thing out.  Now it's gone to the back burner and eventually, when you need more memory on your phone, you'll delete it and move on.

    This is a tragedy on both ends.  Yes, it is extremely annoying to the user who wants a simple run down when they launch a new app; but, it's also extremely frustrating for the app developer who just launched a brand new app that people aren't really using.  Is that what you want for the future of your new app?  No, obviously not.  You have to remember though that the months (and maybe years) that you spent developing this new app was done without the customer.  They weren't along for the ride.  They don't know the ins and outs like you do.  What may seem obvious to you isn't obvious to someone who has never seen your app before.

    I see apps all the time with no first time running help and I have to say that it's a huge user experience annoyance.  One that a lot of people won't have the patience to stick around through.  It makes all the difference in the world to have a first time walk through simply letting users know to click this for this and that for that.  This is how you get started.  Then, boom.  They've gotten started.  They're on their way.

    User experience is all about the little things.  These little things make the difference in a customer using and recommending your app or never touching it again.  Remember that.  You want the user experience to be seamless.  They don't need to know that they're having a great user experience, they just need to know that they're not having a bad one.

    This is just one of many reasons why you should be consulting with an outside person who deals with developing and launching applications.  Even if you've launched applications in the past, it never hurts to have a fresh set of eyes, perspective, and expertise.  This can mean the difference between a success or a failure.

    Anyone having other user experience annoyances right now?  An app that you literally have no clue how to get started?  One that is overcomplicated or very vague?  Comment below

     
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    James Nagy

    James NagyJames Nagy

    Looking for a business consultant, how can I help? As Co-Founder and Managing Partner of J&S Tech Designs, I have three decades of experience and expertise to share with you and help your business, product, or idea thrive.

    Other posts by James Nagy
    Contact author Full biography

    Full biography

    As a strategic leader and entrepreneur, James Nagy has a record of generating growth by leveraging the latest technologies to drive sales, marketing, product development, and profitability. He is known for identifying and capitalizing on market trends, developing effective tactics for implementation, enhancing operating performance, and serving as a trusted advisor and business partner. Skilled at working across operations, James builds strong, cross-functional relationships and communicates complex technical information to diverse internal and external stakeholders.

    A big picture visionary, James identifies and reacts to market trends, providing disruptive strategies that go beyond IT to include sales, marketing, and product portfolio management. Building on his experience as Director of Software Development with premier companies Midas International Corporation and SXC Health Solutions, Inc., James launched two successful consulting companies, Sprocket Websites Inc. and J&S Tech Designs. As the Managing Director, he provides innovative solutions to clients in small- and mid-cap companies.

    When he is not advising other business leaders, James lends his expertise to a variety of organizations. He is a Founding Member & Committee Member of the Greater Conejo Valley Chamber of Commerce; he serves on multiple teams and committees for the Naperville Area Chamber of Commerce; he is a Founding Member of the Chicago Area DNN User Group, and he serves on the Board of Directors of the New West Symphony. In his free time, James enjoys Sci-Fi, coin collecting, traveling and wine tasting.

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