Book Advertisement - Hard Lessons Learned: Social Media Marketing

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    Increased Exposure is the Best Benefit of Social Media Marketing

    Breanne Liebmann - 5714 Article rating: No rating

    ​Small business owners have taken note of the necessity of social media marketing in their business efforts. It’s no longer optional. If you want to be successful across all channels, you have to grow online as well. Many people jumping into the social media marketing game are expecting a huge boost in sales and increased revenue. In reality, many small business owners are realizing that increased exposure may be social media’s top benefit.

    Email Marketing for Small Businesses

    Breanne Liebmann - 7580 Article rating: No rating

    ​Every different type of small business will require a unique marketing strategy. One tried and true avenue that has consistent benefits across multiple business types is email marketing. There are a multitude of approaches to email marketing. The main goal is to decide what it is that you should be accomplishing with your email marketing campaign and then develop an action plan to execute those goals.

    Social Media Marketing: Polling

    Breanne Liebmann - 6657 Article rating: No rating

    ​Recently, we’ve begun using polling in our marketing approach to get a little feedback from our followers and readers.  I should say, recently, we’ve been attempting to use polling in our marketing approach.  Why is that? Well, elections aside, this polling stuff is for the birds.  We’re not even registering people to get their vote here –this should be much simpler than it is. 

    Using Polling in Your Marketing Strategy

    Breanne Liebmann - 5861 Article rating: No rating

    ​When it comes to social media marketing, one of the most valuable tools you have at your fingertips is the instant feedback from your followers. Customers and potential customers alike are available to give you the responses you may need to grow, change, and improve your business.  This is where polling can come in handy in your online marketing strategy.


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