I recently read an article, The Role of Product at Apple, by Marty Cagan from the Silicon Valley Project Group (SVPG). This article outlines the release of the Apple Watch as Apple’s “first major new product of the post-Jobs era” and describes the new Apple product as remarkably disappointing. As a fellow Apple fanboy, I was surprised to find myself really agreeing with what was said. As I see it –I still don’t have a Watch and I still haven’t heard any compelling reasons to buy one yet. But this goes beyond the actual product, this is about the product leaders (i.e. product evangelists).