Book Advertisement - Hard Lessons Learned: Social Media Marketing

  1. Consulting
  2. Management
  3. Marketing
  4. Development
    Previous Next
  5. Design

    No content

    A problem occurred while loading content.

    Previous Next
  6. Industry
    • All
    • Automotive
    • Pharmaceutical
    • Technology
      Previous Next
    1. Services
    User Menu Search
    Consulting: Breaking Up the Technical Talk
    James Nagy
    / Categories: Consulting

    Consulting: Breaking Up the Technical Talk

    Technology can be difficult to understand. Part of what we have to do as consultants is taking the technical jargon and breaking it down to something simpler.  We are the translators.  Not all consultants can fully understand both sides of the conversation, but the good ones will know enough about your business and your needs to be able to wear different hats.

    Even though I’m not necessarily a UI/UX guru –I can understand a great deal and translate to my clients.  The requirement is to have a basic understanding of what is happening and be able to have intelligent conversations about these things.  You’re breaking up the technical stuff and making it simple.

    On the other side of the coin, very technical people can often times have a hard time translating to people that are not overly technical. It’s like speaking two different languages. A good consultant can take the technical conversations and boil them down to have a conversation with the sales people, business people, or marketing people. It’s about listening from a business perspective while understanding from a technical perspective.  You want to translate back to the customer in a way that makes them understand and feel heard.

    At the same time, you don’t just want to be one of these swarmy sales guys saying, “Yes, we can do it all!” and telling the client everything they want to hear. You’re simply trying to correctly explain what can and can’t be done when developing a product, creating software, etc. 

    In any sort of a demo situation, you’re going to have to use these skills to break down the technical information and present what’s happening and what can (and can’t) be done. It is a vital skill to learn as a consultant.

    It also helps to develop trust with your client.  As a consultant, you are the “expert” or “special team” that they’re calling in. You have to be able to establish the trust that you know what you’re talking about and that you understand even the most technical aspects of a project.  You are the back up support here.  You are the guide that is leading the team through this project.  If you can’t translate what anything actually means, you’re not a very reliable guide.

    What have your experiences been in different organizations when breaking up the technical talk?  How have these experiences helped your projects in the past?  Where has this skill come into play for you?  How have clients reacted?  As a client, is this a necessity for a consultant that you hire?  What are your thoughts? Comment below!

    5238 Rate this article:
    No rating

    Hi, we need your voice and feedback, please comment below and engage with us. Let us know if you agree, disagree or think we missed something important. If you are reading this and found the article above interesting or valuable, please share it with your friends and coworkers. Just click a share button above on your favorite social media channel to easily share this information. Thank you for your help!

    blog comments powered by Disqus
    James Nagy

    James NagyJames Nagy

    Looking for a business consultant, how can I help? As Co-Founder and Managing Partner of J&S Tech Designs, I have three decades of experience and expertise to share with you and help your business, product, or idea thrive.

    Other posts by James Nagy
    Contact author Full biography

    Full biography

    As a strategic leader and entrepreneur, James Nagy has a record of generating growth by leveraging the latest technologies to drive sales, marketing, product development, and profitability. He is known for identifying and capitalizing on market trends, developing effective tactics for implementation, enhancing operating performance, and serving as a trusted advisor and business partner. Skilled at working across operations, James builds strong, cross-functional relationships and communicates complex technical information to diverse internal and external stakeholders.

    A big picture visionary, James identifies and reacts to market trends, providing disruptive strategies that go beyond IT to include sales, marketing, and product portfolio management. Building on his experience as Director of Software Development with premier companies Midas International Corporation and SXC Health Solutions, Inc., James launched two successful consulting companies, Sprocket Websites Inc. and J&S Tech Designs. As the Managing Director, he provides innovative solutions to clients in small- and mid-cap companies.

    When he is not advising other business leaders, James lends his expertise to a variety of organizations. He is a Founding Member & Committee Member of the Greater Conejo Valley Chamber of Commerce; he serves on multiple teams and committees for the Naperville Area Chamber of Commerce; he is a Founding Member of the Chicago Area DNN User Group, and he serves on the Board of Directors of the New West Symphony. In his free time, James enjoys Sci-Fi, coin collecting, traveling and wine tasting.



    Contact author


    Stay Informed!

    Every week we explore the latest in Business Consulting, Management, Development, Design & MORE! If you’re an entrepreneur, developer, business owner, consultant, or marketer be sure to subscribe today! Just one email per week, no SPAM.

    Book Advertisement - Hard Lessons Learned: Social Media Marketing - Buy Now - $9.99

    Terms Of UsePrivacy StatementCopyright © 2020 by J&S Tech Designs – Technology | Design | Innovation
    Back To Top