Let's take a look back at your favorite articles of 2018. Revisit your favorites and catch up on any you missed. See something worth sharing? Forward to a friend!
 

A necessary step in every single marketing strategy that your business will execute is identifying who exactly your target audience is. Does your business sell a variety of products or services? Then this may be an even bigger job. Defining your target audience truly is the foundation to your marketing strategy of any kind. Consider this: the more accurately you can define your audience, the more closely you’ll be able to focus your advertising.
 

It’s been shown that employees with effective time management are more engaged, and more successful, in their work. As employers, encouraging time management strategies and building an environment for these strategies to thrive is the secret to this success. 
 

As leaders, we are always searching for ways to be more effective, more productive and more successful. What if some of our own errors and habits were holding us back from these goals that we continuously strive so hard for? There are a few common errors that leaders make. It’s important to identify these errors and learn how to stop repeating them in the future.
 

Time management can often turn into a slippery slope initiative. No matter what your role in an organization is, when you have a lot on your plate and you need to prioritize exactly what it is that your time and focus should be on, you start running into issues. Scheduling every component of your day into five minute segments isn’t realistic. Life happens. Leaving your day up in the air leaves you in an endless cycle of reaction to problems as they pop up. So, where is the sweet spot?