How do you carve out time to strategize? Your day is so busy doing. When do you have time to plan? Successful projects aren’t just comprised of one task after another that have fallen out of the sky. They are the result of serious strategizing, goal making and then task execution. So, when do you have time in your schedule that isn’t given to something else to disconnect, unplug and strategize?
 

We live in an amazing time of smart technology. Smart cars, smart homes, smart devices. Convenience is built in all around us now without the lift of a finger. It is amazing what some of this technology can do. What is equally amazing? What some of this same technology CAN’T do. The details matter and app developers are missing opportunities.
 

Each new year brings a fresh onslaught of annual strategic planning. Most businesses have some adaptation of collecting data, making projections and making goals for the year ahead. No process is perfect, but there are ways to make the most of this valuable practice. Although strategic planning is necessary, it’s not often executed properly or effectively. 
 

Let's take a look back at your favorite articles of 2018. Revisit your favorites and catch up on any you missed. See something worth sharing? Forward to a friend!
 

A necessary step in every single marketing strategy that your business will execute is identifying who exactly your target audience is. Does your business sell a variety of products or services? Then this may be an even bigger job. Defining your target audience truly is the foundation to your marketing strategy of any kind. Consider this: the more accurately you can define your audience, the more closely you’ll be able to focus your advertising.