Imagine you are in a meeting and you are met with bad news about a project you are working on.  Something isn’t right, something has happened, someone lied about something - now you are stuck.  You have all these emotions going on.  You are upset, angry, frustrated, hurt, whatever.  However, now it’s time to move to the next meeting with another team on another project.  How do you put your emotions in check and pivot to the next task without lashing out unexpectedly for what seems like no reason? What you are really asking in any of these scenarios is: how do you deal with all the things, and all the emotions, all at once? The answer is, even in business, you need to compartmentalize.
 

They say not to bring your work home with you. Keep work at work and keep home at home, but how do you do that right now? You have been thrown into working from home. Schools are cancelled. Events are cancelled. Businesses are failing. It feels like every day you are scrambling through chaos for some semblance of order. Right now, your mental health is arguably more important than ever. But how do you balance work and home when work has come home and home has become work? Your company may be on the verge of failing. Your family may need all of your attention. How do you choose what to prioritize? When does the workday start or end and when does “at home” time begin?  

Running a successful business involves more than just the ability to run that business in the best of times. Running a successful business involves knowing how to run a business in the worst of times. What is the most important quality a business owner can have during the worst times? Strategy. Strategy and strategy execution are essential to keep your business running when it looks like all hope is lost.  Effective leaders can step in, assess a situation, and come up with a strategy for improvement or progress. What about in the times that it is more complicated? How are you supposed to be a strategic planner when the plan isn’t clear?

All companies, at one moment or another, arrive at a point in time where they are required to make strategic changes to save their organization. The strategic changes that are going to impact the direction of their organization are essential. Often, senior leaders in an organization may be either lost on what avenue to take next or may have significantly different views about what the strategic direction they should take is. Deciding on an approach to take and developing a plan and process for strategic change and management could make or break your business. Especially when time is of the essence. There are many times that hiring a strategic planning consultant is very beneficial to a company. When your business is at risk and crucial decisions are needed, a strategic planning consultant could be the different between sinking or swimming.

Content marketing matters to you – or it should. It’s a strategic approach to creating and distributing valuable, relevant, and consistent content to the right audience which, ultimately, translates to driving your targeted customers to action. You are drawing in your customers and routing them to your website, marketing materials, etc. so that you can sell to them.  You’d be interested to know, however, that many content marketers have no specific strategy when it comes to running a content marketing campaign.  So, we’re here to cover all aspects from planning to creation, maintaining content, and marketing your content.