Content marketing matters to you – or it should. It’s a strategic approach to creating and distributing valuable, relevant, and consistent content to the right audience which, ultimately, translates to driving your targeted customers to action. You are drawing in your customers and routing them to your website, marketing materials, etc. so that you can sell to them.  You’d be interested to know, however, that many content marketers have no specific strategy when it comes to running a content marketing campaign.  So, we’re here to cover all aspects from planning to creation, maintaining content, and marketing your content.
 

As the year winds to a close, it’s the perfect time to do a little self-evaluation of your business. Every year you are setting goals for business growth, planning projects to put resources into, considering products or services that need changing or launching and thinking up action plans to put into motion. The problem? Even with the best of intentions, there isn’t always follow through and you end the year falling short.   So, you’re considering hiring a consultant?  Not sure if that’s what you really need? Worried hiring a consultant may be a waste of resources or money? Wondering if it’s worth it because, if you just set your mind to it, you could accomplish these things yourself right? Well, maybe, maybe not.  Let’s break down that decision.
 

One thing that you can always count on is change.  Change is a constant both in life and in business.  Key team members get promotions. People move into different positions. Management shifts. Processes get overhauled.  I could go on and on.  The point here is that you have to figure out how to process and manage change for yourself and your team. How can you continue to be an effective leader while managing change in your organization?
 

We’re all well aware when we have a negative user experience. These little moments and annoyances when trying to use a program, run a certain software or engage with someone’s website are a big turn off. It’s bad practices at this point if you’re not focusing on user experience. We have the technology available. Companies will drive customers away from using their product, program, website or service if they have to struggle to use it. If it’s not intuitive, it’s not working. It’s necessary to put money into making sure the experience that customers are having with you is a positive one. Otherwise, they won’t be customers for much longer. It can benefit your project immensely to have an outside consultant.  Most people think that reaching out to a consultant is a last ditch effort, when that's not the case at all.
 

As consultants, we are professionals who use knowledge, expertise and processes to deliver significant change and improvement for our clients. Consulting is more than giving advice. It’s plan, action and execution. Like any trade, there are challenges. Balancing multiple different clients and projects, traveling for work, meeting deadlines and executing plans are all part of the job description. This is why, in order to be a successful consultant, management tools are required.