Customers are the reason that you have a business. While it’s easy to take this for granted without meaning to, it’s necessary to remember that your business would not be successful without them. Because it’s easy to overlook thanking your customers in the middle of the daily grind, it makes sense to designate a specific time and way to properly thank them. Many people choose the holiday season to send a thank you and gift to special customers. This is a great approach, but if you want to stand out then you may want to come up with a plan that doesn’t leave your thank you getting lost in the shuffle of other gifts and gestures.