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    5 Keys to a Steadily Growing Social Media Campaign
    James Nagy
    / Categories: Marketing
     

    5 Keys to a Steadily Growing Social Media Campaign

    If you’re teaming up with a Social Media Marketing Consultant then you should know what to expect out of that interaction.  There are a few great sure fire ways to gain traction in the social media community and start to have your brand/business noticed.  The key is consistency to start to see a steady growth in followers and interactions.  Here are a few areas to keep consistent:

    1. Frequency of posting. People are online every single day, especially on social media sites.  If someone heads to your Facebook page and sees that you post for a few days and then your page goes stale for a week –your consistency is gone.  A steady frequency of posting allows followers/current customers/potential customers to see you as a constant and reliable source of information.  You don’t look outdated, you look organized and CONSISTENT!
    2. Posting relevant information.  It’s important to keep your business presence known.  You can post whatever you’d like on your social profiles; but, I would encourage you to continually steer the conversation back to you and your business.  By all mean, mix in some jokes, pictures, etc. At the end of the day, just make sure that your business is your main focus (and your followers’ main focus as well).
    3. Your images and media. Keep your logos/pictures/banners etc. consistent with one another. You want to create the picture of a cohesive brand.  This will help your brand to become more easily recognizable by customers.  This is a huge benefit to you when it comes to visibility.  We see that little blue bird –we know Twitter, we see the G+ -we know it’s Google Plus.  What will people think when they see your logo?
    4. Changing it up.  That’s right, a little bit of an oxymoron.  Consistently change your approach.  Social media is a giant living breathing entity these days.  Be prepared to evaluate, reevaluate, try new things, and scrap old ideas. It’s all about finding the right rhythm.
    5. Engaging with followers.  This one is huge.  You want your customers to know that if they have a question/comment/or concern that they can receive feedback from you.  If you’re going to be part of social media, then you need to do just that, you need to be social.

    The key to this approach is to be consistent.  If you’re working with a Social Media Consultant, you should know what kind of activity you should be seeing from them.  At J&S Tech, this is the start of our approach.  After developing social media profiles for you, creating a look and a design, we remain consistent in our efforts to give you a return in steady growth of followers which then translates to customers.  What do you think is the most important area to keep consistent in your online presence? Which do you think provides the most return?  Are they the same?

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    James Nagy

    James NagyJames Nagy

    Looking for a business consultant, how can I help? As Co-Founder and Managing Partner of J&S Tech Designs, I have three decades of experience and expertise to share with you and help your business, product, or idea thrive.

    Other posts by James Nagy
    Contact author Full biography

    Full biography

    As a strategic leader and entrepreneur, James Nagy has a record of generating growth by leveraging the latest technologies to drive sales, marketing, product development, and profitability. He is known for identifying and capitalizing on market trends, developing effective tactics for implementation, enhancing operating performance, and serving as a trusted advisor and business partner. Skilled at working across operations, James builds strong, cross-functional relationships and communicates complex technical information to diverse internal and external stakeholders.

    A big picture visionary, James identifies and reacts to market trends, providing disruptive strategies that go beyond IT to include sales, marketing, and product portfolio management. Building on his experience as Director of Software Development with premier companies Midas International Corporation and SXC Health Solutions, Inc., James launched two successful consulting companies, Sprocket Websites Inc. and J&S Tech Designs. As the Managing Director, he provides innovative solutions to clients in small- and mid-cap companies.

    When he is not advising other business leaders, James lends his expertise to a variety of organizations. He is a Founding Member & Committee Member of the Greater Conejo Valley Chamber of Commerce; he serves on multiple teams and committees for the Naperville Area Chamber of Commerce; he is a Founding Member of the Chicago Area DNN User Group, and he serves on the Board of Directors of the New West Symphony. In his free time, James enjoys Sci-Fi, coin collecting, traveling and wine tasting.

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