Setting Social Media Marketing Goals

​Every business is different.  Even though we’re all in the social media marketing, content marketing, and overall online marketing world – our goals are different.  Depending on what type of business you have, what type of clientele you have, and what you want to accomplish – your strategy is going to grow and change.

Consulting: Breaking Up the Technical Talk

​Technology can be difficult to understand. Part of what we have to do as consultants is taking the technical jargon and breaking it down to something simpler.  We are the translators.  Not all consultants can fully understand both sides of the conversation, but the good ones will know enough about your business and your needs to be able to wear different hats.

  • 29 August 2016
  • Author: James Nagy
  • Number of views: 1026
Live and Die by a Reproducible Software Delivery Schedule

People are creatures of habit and like to have a solid schedule for the projects that they have to complete.  Software development is no exception to this rule.  Think of anything you do in life or in your own job –it’s nice to have a repeatable process to go through, isn’t it? To have some semblance of order? This is why living and dying by a reproducible software delivery schedule is extremely important.

  • 22 August 2016
  • Author: James Nagy
  • Number of views: 1043
3 Big Content Marketing Myths

In the big wide world of content marketing, there are a few misconceptions that people have. Even though the practice is ever changing and evolving –there are a few myths that need to be debunked.  For those just starting out in the content marketing game, these myths may prevent them from succeeding.

 

Apple CEO Tim Cook In Depth

​We’ve talked a few times about Apple this year and the direction we think it’s headed.  I’ve made it pretty clear that I don’t think Tim Cook is the man for the CEO position.  This weekend, after 5 years in charge, Cook revealed a lot in a long interview with The Washington Post.  He revealed that running Apple is actually a lonely job filled with long hours, tough decisions, and a lot of weight on your shoulders. 

  • 15 August 2016
  • Author: James Nagy
  • Number of views: 787
Maximize Social Media Marketing with “Start a Fire”

​If you’re working as a content curator for your followers, you’ll want to know about this marketing tool.  For those of us that are creating fresh content on a regular basis, we also carefully choose content from other outlets to put in front of our followers as well. We want our following to have access to all sorts of relevant and helpful information.  The problem?  When you link to someone else’s article, you lose that reader down a rabbit hole of someone else’s content.

Business Management Consulting: Unproductive Meetings

​We’ve all been there before.  The meeting that won’t end. The meeting that serves no real purpose. The meeting with so many important issues to cover and none that are getting fully addressed.  The meeting that is nothing more than a lecture.  All of these are unproductive, uninspiring, and unfulfilling.  What are the real costs of these meetings?  What are the consequences of an unproductive meeting?

  • 4 August 2016
  • Author: James Nagy
  • Number of views: 1744
3 Reasons You MUST Have a Mobile Site

Having a website for your business is no longer an option –it’s a necessity.  Many people think that the same is not necessarily the case for mobile sites.  This is not true.  Now, more than ever, having a mobile version of your website is an absolute must-have.  Why?  People expect it.  Also, they’re definitely going to take notice if you don’t.

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Apple CEO Tim Cook In Depth

​We’ve talked a few times about Apple this year and the direction we think it’s headed.  I’ve made it pretty clear that I don’t think Tim Cook is the man for the CEO position.  This weekend, after 5 years in charge, Cook revealed a lot in a long interview with The Washington Post.  He revealed that running Apple is actually a lonely job filled with long hours, tough decisions, and a lot of weight on your shoulders. 
Read more
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Live and Die by a Reproducible Software Delivery Schedule

People are creatures of habit and like to have a solid schedule for the projects that they have to complete.  Software development is no exception to this rule.  Think of anything you do in life or in your own job –it’s nice to have a repeatable process to go through, isn’t it? To have some semblance of order? This is why living and dying by a reproducible software delivery schedule is extremely important.
Read more
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