Marketing on Periscope

​More and more brands are following their customers onto apps like Snapchat, Meerkat, and Periscope.  It makes sense –you want to market in places that your customers can find you.  However, many of these apps are designed in a way that can make it difficult for marketers to use them successfully.  They can seem daunting. That does not mean it’s impossible.  It just means that these are not conventional platforms and, therefore, they need an unconventional approach.  You have to get creative to market on Periscope.

Apple Has Lost its Mojo

Let’s talk about WWDC 2016 for a minute. Do be honest, I was completely underwhelmed before it even started.  I almost always watch every Apple keynote live.  This time? Truthfully? I didn't care.  I didn't watch it.  I knew that what was coming was going to be disappointing.  Why? The innovations have stopped coming out of Apple. Try to come up with one thing that they have innovated since Steve Jobs.  

  • 24 June 2016
  • Author: James Nagy
  • Number of views: 1229
Most Popular Articles So Far in 2016

​It’s hard to believe, but we’ve reached the halfway point already for 2016.  We’ve been writing new content weekly for you and have compiled a list of the top ten articles with the most views so far in 2016.  This is a great way for us to take a look back and get a great idea of what are readers are interested in. Take a look back and catch up on any great articles you may have missed.

The “Glory” of Business Travel

We all know someone, or are someone, who travels frequently for business.  Occasionally in conversation the topic of my business travel comes up.  Once I hear remarks like, “Oh, you get to travel for business? You’re so lucky!” I know that I’m the only one in the conversation that has to travel for business.  I understand why it sounds so appealing –really I do.  The idea of getting to jet set around instead of sitting in the same office eating the same lunch day after day does sound nice on paper.  The reality is though, that traveling for business is NOT as glamorous as it sounds.  At times it can be downright terrible.

  • 17 June 2016
  • Author: James Nagy
  • Number of views: 1117
5 Things NOT to do on LinkedIn

As much as LinkedIn truly is a great tool to use, there is not a one size fits all approach.  There are a few practices that you should stay away from on LinkedIn.  While your intentions may be good, your execution is going to drive connections far away.  There is some sort of etiquette that this professional social network demands. 

So, what are the things you should avoid?

WWDC 2016: What’s Coming

Apple’s weeklong Worldwide Developers Conference (WWDC) begins on June 13th at 10:00 AM PST this year.  This annual conference will take place at the Bill Graham Civic Auditorium in San Francisco and people are already buzzing about what we can expect to see and what they hope to see.  So will it be new hardware, software, or features?  We’ll see.  We have a feeling we know what is (and isn’t) coming next.

  • 10 June 2016
  • Author: James Nagy
  • Number of views: 893
Social Media Marketing: Where to Find Your Target Audience

One size does not fit all in the land of social media marketing.  As a business marketing online, it’s essential that you’re able to reach your target audience.  Why spend countless hours, planning, and dollars on marketing efforts that are being put in front of the wrong audience?  You have to identify who your target customers are.  What demographic are you selling to? Who are your potential customers or clients?

Wearing Multiple Hats as a Consultant

​As a consultant, there is a litany of expectations that you are required to meet at any given time.  Meeting appropriate expectations and jumping into multiple roles on any given day are just a part of the job.  What does this mean for the day to day work of a consultant? Well, it means that you must be able to wear multiple hats.  As most corporate dress code doesn’t allow a wide array of hats, let’s assume that these hats are figurative.

Although, if it helps you get into character, by all means –brush off your fedoras.

  • 2 June 2016
  • Author: James Nagy
  • Number of views: 1092
Abstraction To The Rescue

When I was in high school, I didn’t have a typical job for my age. Instead of waiting tables or making sandwiches, I worked as a software developer. I couldn't believe my luck! I was making more money than my peers, doing something I loved.

However, that enthusiasm was short-lived. The code I was producing was a horrible, tangled mess, which made the job frustrating at times. My coworkers were just as inexperienced, and wrote code that wasn't much better than mine. Our mindset was, if the code worked by our deadline, then we did our job. We never gave much thought to formulating clean abstractions.

  • 2 June 2016
  • Author: Dave Moore
  • Number of views: 884
Using Keywords to Optimize Marketing on YouTube

​YouTube has incredible potential for marketers in a whole array of different ways.  The problem?  It’s not a well kept secret.  This is a platform extremely crowded with millions of videos.  So, how do you optimize your content to watch your videos instead of any other they could choose?  Keyword optimization.

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Most Popular Articles So Far in 2016

​It’s hard to believe, but we’ve reached the halfway point already for 2016.  We’ve been writing new content weekly for you and have compiled a list of the top ten articles with the most views so far in 2016.  This is a great way for us to take a look back and get a great idea of what are readers are interested in. Take a look back and catch up on any great articles you may have missed.
Read more
24
270

Apple Has Lost its Mojo

Let’s talk about WWDC 2016 for a minute. Do be honest, I was completely underwhelmed before it even started.  I almost always watch every Apple keynote live.  This time? Truthfully? I didn't care.  I didn't watch it.  I knew that what was coming was going to be disappointing.  Why? The innovations have stopped coming out of Apple. Try to come up with one thing that they have innovated since Steve Jobs.  
Read more
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Consultants: Coaching and Mentoring Clients

As a consultant, we’ve already seen that you’re wearing multiple hats and completing multiple roles on any given project.  What about your interactions with clients? We’ve talked HERE about setting your clients up for success, but what if I told you that you need to take it a step further? You need to be the coach and the mentor for clients in order to get them from start to finish and beyond.
Read more
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