From Lead to Close - The Fellowship of the Sale

In the small village of Bellevue there was a modest Salesman, filled with hopes and dreams of one day fulfilling his full potential and becoming a hero to the Silicon Valley. Here is where we start our journey. From a single lead that is nurtured and cared for, to beautiful green bouquets of closed-won opportunities. 

  • 25 February 2016
  • Author: John Gregory
  • Number of views: 616
Creating a Content Marketing Strategy

​Content marketing has been on the rise for years now.  You’d be interested to know, however, that many content marketers have no specific strategy when it comes to running a content marketing campaign.  So, we’re here to cover all aspects from planning to creation, maintaining content, and marketing your content.

Market Based Product Development vs. Custom Software Development

Making a decision about what exactly your business is can sometimes be a complicated thing; but, it is important to know what kind of business you are really in.  In general, new product development is said to involve two different concepts. Here we have the two examples: market based product development houses and custom software development houses.  What are the differences? Can you be both?

  • 25 February 2016
  • Author: James Nagy
  • Number of views: 952
The Apple Watch Experience

​We’ve talked a lot about the Apple Watch and wearable tech in the past.  I finally did it –I bought an Apple Watch.  This wasn’t an overnight endeavor; I’ve voiced concerns in the past about how practical this kind of product really is or isn’t.  So, I took a long time to buy one.  My experience has been a little different than I anticipated.

  • 18 February 2016
  • Author: James Nagy
  • Number of views: 1031
Basic Online Marketing: First Steps

​Whenever we engage with a new client, there are some essential first steps that we take in order to get them up and running online.  We have to lay the groundwork, so to speak, before we can truly get to social media marketing and content marketing effectively.  If you’re considering getting started yourself, or want to know what to expect with engaging with a consultant, here are the basic online marketing first steps that we use to get our clients in the right position for successful marketing campaigns.

Biggest Online Marketing Misconceptions

​Social media marketing, content marketing, and any sort of online marketing in general.  What do all of these things have in common? Anyone can do them, right? Well, in theory yes.  In reality, not so much.  The problem is that people jump headfirst into marketing online for their businesses and fall into the trap of some common and unfortunate misconceptions. 

Google Reassures the FCC’s Radiation Worries

​Project Loon is in the news again; this time they are answering concerns to the Federal Communications Commission (FCC).  Project Loon is Google’s project aimed at providing internet access to remote and rural areas using high-altitude weather balloons placed in the stratosphere to create an aerial wireless network.

  • 10 February 2016
  • Author: James Nagy
  • Number of views: 915
The Quest for Guest Bloggers

We’ve decided recently that we’d like to update our newsletter with fresh content and perspectives for our readers.  We would like to feature one guest blogger, every week, in our newsletters.  One question though –where are they?  Well, in theory, they’re all around us and should be pretty simple to seek out.

  • 4 February 2016
  • Author: James Nagy
  • Number of views: 887
Content Marketing: The Secret to Creating Great Content

Content marketing is huge; there is no question about that. But, where are content marketers getting all of this winning content? How do they know what content will be a hit and what will be a miss?  What is the big secret to creating great content?

Well, creating great content all depends on the audience and the subject matter.  As a marketing consultant, we have to consider our clients and their needs.  So, let’s pull back the curtain a little bit.

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Google Reassures the FCC’s Radiation Worries

​Project Loon is in the news again; this time they are answering concerns to the Federal Communications Commission (FCC).  Project Loon is Google’s project aimed at providing internet access to remote and rural areas using high-altitude weather balloons placed in the stratosphere to create an aerial wireless network.
Read more
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Biggest Online Marketing Misconceptions

​Social media marketing, content marketing, and any sort of online marketing in general.  What do all of these things have in common? Anyone can do them, right? Well, in theory yes.  In reality, not so much.  The problem is that people jump headfirst into marketing online for their businesses and fall into the trap of some common and unfortunate misconceptions. 
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How to “Manage Up” as a Consultant

When working as a consultant, there are sometimes instances where you have a new boss that comes onto a project that you’re working on.  This gives an interesting twist to the job because, although you’re not a permanent employee of the company, you’ve actually been working on the project for longer than the new boss has been on the job.  So, how do you handle the new leadership style without letting it get in the way of your consultant process?
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